This summer the CENTURY 21® brand celebrated a fourth consecutive win during this year’s advertising awards season collecting a Gold Andy Award, Gold and Silver One Show Pencils and the People’s Choice Award at the Webby Awards for innovative social creative content.
For the past year, the CENTURY 21 social media team has been focused on maintaining the brand’s position as the number one most-trafficked real estate franchise website and providing unique social content that drives conversations and engagement opportunities for CENTURY 21 affiliated brokers and agents.
“These site visits and conversation starters continue to drive brand preference and generate millions of leads for CENTURY 21 professionals,” said Bev Thorne, CMO, Century 21 Real Estate LLC. “This innovative form of social marketing is topical, timely, and centered on the home. It has elevated our brand beyond the real estate category and reintroduced CENTURY 21 affiliated agents to an entirely new generation of home buyers and sellers.”
How is the team doing it? By creating shareable social media moments to be seen far and wide, via a mix of content – photos, memes and videos – across the brand’s most popular social channels like Facebook, Twitter, YouTube, Google+, Instagram and Pinterest.
Throughout the past year, the brand has generated real-time social campaigns celebrating the following:
“I am very proud of the recognition this work has received,” added Thorne. “However, we are not sitting back as we enter the peak months of the 2014 home buying and selling season. The brand is as committed as ever to putting CENTURY 21 affiliated real estate professionals front and center with consumers in more unexpected, clever and highly sharable ways!”